Get Your Small Business Ranked In the Search Engines With SEO

Let’s start with a commonly misunderstood concept: Search engines don’t rank websites; they rank web pages.

Many people assume if they optimize their website for a number of keywords then all search traffic will go to their homepage. Actually the opposite is true; search engines look for relevant pages, not relevant websites. Search engines don’t just “think” in terms of your site as a whole; they mostly care about the page or pages relevant to the keyword searched for.

Let’s use Wikipedia to illustrate the point. Wikipedia is a great example, because if you perform a search for just about any keyword, a Wikipedia page is likely to show up in the top five results. If you search for “Napoleon,” for example, the Wikipedia result will take you to Wikipedia’s Napoleon page, not to the Wikipedia homepage.

That’s how search engines work: They look for relevant pages. To optimize your site, you’ll need to keep that fact in mind. Instead of thinking globally, mentally break your site up into different parts and pieces. If you want to rank high for a particular keyword, you probably will need a separate page focused on that term if it is not relevant to your homepage.

Read more

2008 Popular Halloween Costume Ideas

Halloween is creeping (oooh spooky) up on us pretty quickly so it’s time once again to start thinking about popular Halloween costume ideas.

If you don’t remember last year’s list, let me give you just a taste. It included things such as Rob & Big’s Bobby Light Costume, the diaper wearing astronaut psycho Lisa Nowak, and the ever popular Dick in a Box costume. Anyone who actually dressed up as any of these characters can tell you… they were a big hit.

So without any further ado, let’s list some popular 2008 Halloween Costume Ideas.
Read more

Did Steve Jobs Have a Heart Attack?

Apple PR has yet to respond to rumors online and on twitter that Steve Jobs was rushed to the hospital with a heart attack today. With Apple’s recent stock drop and the current state of the financial market right now it doesn’t seem unlikely.

I’m constantly checking the San Jose Mercury, Sunnyvale Sun, Cupertino Courier web site and the SFGate and NewYorkTimes web sites but nothing is reporting about any Steve Jobs being rushed to the emergency room yet.
Read more