Online marketing and transactions have brought a new opportunity to marketing departments and planners, the ability to micromanage metrics. One of the difficulties that marketing managers have faced since the beginning of marketing time is answering the question “is what I’m investing in really making a difference?” That obfuscation of cause (or rather ad) and [...]
Companies are starting to use LBS (location-based services) as the new cutting edge marketing to attract a new crowd. The question is whether they’ll pay for the privilege. Or whether Foursquare, which has 400,000 users now voluntarily “checking in” at locations, and broadcasting that to their followers, will transcend its current “it” status among the [...]
Public speaking is a gift when it’s done correctly but you may need a few tips to achieve it. Why are people so afraid to get up in front of an audience and give a speech? Basically, people are afraid of being humiliated in front of others. Some may have negative experiences in the past, [...]
Knowing what to say and do when a friend loses their job or hits a financial rough spot is a challenge. You want to help, but have no idea where to begin. You also don’t want to stick your foot in your mouth or give bad advice and make the situation worse. Here are some [...]
If you run a blog, are you responsible for the comments left there? I always thought that I was NOT responsible until I received a subpoena last week about a court case I wrote about 10 months earlier. I have to testify and give personal information about the commenters on my blog. I guess the [...]
Kronos is buying Beaverton, Oregon-based Unicru for $150 million in cash. The deal is a sign of the growing interest in pre-employment assessment, and further expands Kronos past its roots as a maker of time-and-attendance technology systems. kronos acquires unicru (1) toys r us kronos (1)
I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion†on one reason why, even if your target market is strictly local, [...]
