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Online Marketing Recommendation – David Meerman Scott

Online Marketing Recommendation – David Meerman Scott Share on Facebook

The The New Rules of Marketing and PR by David Meerman Scott

I’d definitely recommend this and I bought it for a few other people too. Marketing and public relations is vastly different on the Web than in mainstream media. He says that the “old rules” of mainstream media (which he says do not work on the Web) are about “controlling a message” and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you.

The Web is different!

He says “that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can “publish their way in” using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.”

Haven’t seen this online PR seminar but have heard a few times it talks about the new rules of PR and how to go from Corporate speak right to the buyer.

David also talks about YouTube and viral video by saying:

“Most importantly: Your video needs to be funny or amazing or remarkable or have some fascinating information or be controversial. Basically the video needs a reason for people to pass it on. If you can find pass along value connected to your organization and its products, great. I’m not a fan of stupid contests or celebrity endorsements unrelated to a company and its products.”

And finally if I haven’t come across as a total fanboy already, he’s got an audio series supporting the PR2.0 book.

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