Ken Savage Making IT in Massachusetts

Drink 7Up and get high

What’s the prize beneath the cap of that soft drink bottle? A trip into space.

It may sound far-fetched – if not a little crass – but the commercialization of the final frontier began in earnest yesterday when a privately funded rocket, with a pilot and the weight equivalent of two passengers, soared into space for the second time in a week.

SpaceShipOne, adorned with sponsor’s logos, twice easily eclipsed the previous flight-altitude record for an air-launched craft – 354,000 feet (107,900m) by the X-15 in 1963 – and so won a $US10 million ($13.84 million) prize while also raising hopes for space tourism.

“It feels a little bit like Kitty Hawk must have (for the Wright brothers),” said US Federal Aviation Authority head Marion Blakey, who watched the successful flight from California’s Mojave Desert.

Within hours, one of SpaceShipOne’s sponsors and the “official beverage” of the AnsariX Prize, the soft drink 7Up, announced it would be offering the first free ticket into space.

Also see Kevin’s video he found of a cheaper way into space. Or high up anyway.

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