Ken Savage Making IT in Massachusetts

Google and Airtel About to Release Something Huge?

Google is delving big into the mobile phone industry. There’s no doubt about it. Google is already in talks with massive US operator Airtel about introducing its specialized search engine expertise into Airtel handsets. Now it appears they are looking to go one step further, and release a Google-Orange handset, but will they be able to crack the market?

It will take balls to go against Google. The market is cut throat, very fashion conscious and is dictated by fickle consumers. This is a market place which is not in the natural comfort zone of Google. As you would expect the company are looking to leverage their search engine expertise still further, and develop an additional more rounded service than the one currently being discussed with Airtel. Quite why Google have chosen Orange to be their partner is unclear, but it may well be the fact that Google should be able to retain senior status in the relationship, because of the companies good name and financial muscle – we have yet to see Google play second spot to anybody in a partnership.

It would appear that planning for the Google phone is a fair way down the line because it is even rumored that the partnership have chosen Taiwanese firm, HTC to manufacture the Google-Orange branded phone. While Google will be dealing with companies who have a greater financial clout than themselves, there are every few any industry who are as quick on their toes and as innovative as Google. This potential competition may well be what the sector requires, as recent investment and spending has been heavily dictated by the operators such as Vodafone, etc.

In essence, Google are looking to bring the functionality of the PC to the new breed of mobile phones. As we enter the mobile broadband and mobile TV era, there has been a major increase in the size of the market and the options available. While mobile internet functionality has been around for some time, the speed and reliability factor has not always been there. This is something which Google should be able to improve dramatically, thereby making a name for itself in the mobile phone market.

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