Starbury, Stephon Marbury’s line of show, will go at a “premium” of $10-$15. Steve and Barry’s is known for having a store full of products that go for under $10. Now, here’s what is neat about this story: not only is he promoting this line, he’s actually going to wear this brand of shoes in the games. In fact, the president of the company said he’s just going to pull a pair from a Steve and Barry’s on gameday.
So, when he hits the courts and is performing as well as anyone with $15 shoes, it seems like it’s bound to make a real statement. Will it really hurt Nike and the like? I doubt it, as kids will still crave products that are difficult to get. But, it’ll make it easier for parents to show their kids that expensive shoes don’t make the difference. And, from checking out some blogs online, people seem to be happy with how these shoes perform. Kudos to Marbury for backing up his endorsement by agreeing to wear these shoes in games.
I’ve always been impressed with Steve and Barry’s. Considering the volume, stores seem to be maintained fairly well and the employees appear relatively happy. And, they’ve managed to undercut the big boys while providing quality that is certainly no worse than the discount stores provide. Given that everything is offshored anyways, I’ll be happy if they succeed and get people to shift their other disposable dollars elsewhere. I just wonder if the big discounters feel threatened yet.