October 3, 2008
Did Steve Jobs Have a Heart Attack?
Apple PR has yet to respond to rumors online and on twitter that Steve Jobs was rushed to the hospital with a heart attack today. With Apple’s recent stock drop and the current state of the financial market right now it doesn’t seem unlikely.
I’m constantly checking the San Jose Mercury, Sunnyvale Sun, Cupertino Courier web site and the SFGate and NewYorkTimes web sites but nothing is reporting about any Steve Jobs being rushed to the emergency room yet.
Picked up from Twitter:
the “Steve Jobs rushed to ER following severe heart attack” rumor page is removed.
@racco http://tinyurl.com/4xx26d Apple’s Steve Jobs Rushed To ER After Heart Attack, Says CNN Citizen Journalist
Apple shares drop 10 percent intraday due to rumors that Steve Jobs rushed to ER following severe heart attack
Posted at
Fri, 03 Oct 2008 14:03:33 +0000
– 26 minutes ago – View Tweet – Reply
Clstk: Apple’s Steve Jobs Rushed To ER After Heart Attack, Says CNN Citizen Journalist:
From.. http://twurl.nl/pjwwl4
RETWEET: oh no! Steve Jobs had heart attack. Rushed to ER. Now on CNN: http://is.gd/3tbH via @sarahintampa
UPDATE on Steve Jobs Heart Attach Scare:
An electronic gaffe at news outlet Bloomberg mistakenly sent an incomplete obituary for Apple CEO Steve Jobs over the wire on Wednesday afternoon, and a tipster promptly sent the soon-retracted file to gossip blog Gawker.
The lengthy file contains not only a preliminary obituary for the iconic Apple chief, but also a list of suggested contacts for a more extensive story–Apple co-founder Steve Wozniak, Oracle CEO Larry Ellison, and early Apple evangelist Guy Kawasaki, among others.
The summary of Jobs’ accomplishments, per the obituary, is that he “helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music, and refashioned the mobile phone.”
It’s not out of the ordinary at all that Bloomberg would have this written; all major news outlets have notable persons’ obituaries prepared in advance so that only minor changes need be made at the actual time of death. That way, the news can be reported almost immediately and can be updated with further detail.
Bloomberg released a retraction later on Wednesday that made only the vaguest of reference to the content of the gaffe. “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,” the retraction read. “The item was never meant for publication and has been retracted.”
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