July 6, 2005
The Livestrong Bracelet Craze
By now you’ve probably seen more than your fair share of yellow rubbery Live Strong bracelets adorning the wrists of everyone from neighbors to presidential candidates.
As you probably know, they’re $1 totems being sold in a joint partnership between Nike and the Lance Armstrong Foundation to fund cancer research. But, did you know that 8 million of these have already been sold and there are a million more on backorder?
On top of that, the Wall Street Journal reports that the charity-item-turned-must-have-accessory is being sold on eBay for up to 10-times its face value (and you can bet that money ain’t going to charity).
Two questions:
- Live Strong bracelets have obviously gone over the tipping point. But how? Why? Is this a feat that can be repeated by other companies working in partnership with worthwhile charitable foundations?
- What the hell is wrong with the people who sell them for profit on eBay?
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MommyCool
07/06/2005 at 1:46 pm
People who sell LiveStrong bracelets on eBay should be beaten with sticks. Yes, Lance Armstrong’s yellow LiveStrong bracelet has become the month’s fashion must. But MommyCool.com is not truly into yellow? How about another bracelet color: pink bracelets signify breast cancer awareness; red-white-and-blue says patriotism; red “courage†bands stand for military families; black-and-white wristlets commemorate the dead; blue and white supports tsunami relief. Of course, I’ll probably wear the pink one.
Ken Savage
02/01/2006 at 1:49 pm
I received this from Lance Armstrong and the LIESTRONG foundation today:
New Merchandise in the LIVESTRONG Store
The LIVESTRONG Store has expanded its selection to offer several new items including long sleeve t-shirts for men and women, Polo shirts and much more. LIVESTRONG wristbands, t-shirts, headwear, sports gear and accessories are also available in the Store. Each purchase helps support the LAF’s mission to inspire and empower people affected by cancer.