Investing in the equipment to allow for video conferencing is a significant cost for most companies. Small businesses usually spend a few hundred dollars. Larger companies fork out thousands of dollars for this type of technology. However, few companies are making full use of this equipment. Don’t let your technology sit idly – put it to work for you as much as possible.
Lower the Costs of Employee Training
Image via Flickr by Albany-Tula Alliance
Employee training often involves sending someone from headquarters to the branch offices or even paying to send a third-party in. These are costly endeavors, which are made much cheaper with video conferencing equipment. Choose online training courses and video conferencing for a cheaper alternative to in-house third-party trainers. Additionally, opt to set up the equipment so one of your in-house pros can train all your employees, wherever they are, at the same time. This equipment even allows for student interaction with the trainer, such as asking questions, sharing their experiences, or giving visual examples of course material.
Offer Remote Employee Reviews
Many companies neglect to provide their remote workers with the same beneficial employee reviews given to in-house employees. This is truly a shame, since feedback is one of the best catalysts for growth and improvement. Great workers thrive when they’re told what they’re doing right, and slackers often step up their game when they hear what they’re doing wrong. Don’t leave these workers out in the cold – set up video conferences to give them feedback and reviews like all the in-house workers.
Replace Branch Manager Conferences
Paying to send all your branch managers to a retreat or conference isn’t possible for many businesses in this economy. As we pinch the purse strings tighter, managers aren’t getting the benefit of collaborating and building strong relationships like they once were. But you can change this by offering consultations, conferences, and brainstorming sessions among your managers using your video conferencing equipment.
Improve Customer Relations
As we trim our business travel budgets, acquiring and retaining customers is harder than ever. Customers demand superior service and want excellent communications, but flying someone out for every issue is costly. Smart businesses are using video conferencing equipment to meet face to face with customers, without incurring air fare and hotel costs. This has another advantage: the employee working with your client is accessible in-office. Hence, if a problem comes up, it’s easily and efficiently addressed by the top decision makers.
Is your video conferencing equipment sitting idly when it could be put to good use? Examine your business travel plans, employee training programs, upcoming conferences, and other future expenses. See how this equipment might be put to good use in ways other than the purchase plans.
Companies who find ways to cut costs without sacrificing employee enrichment, customer relations, and other necessary business practices are coming out ahead of those who fail to think outside the box.
Video conferencing equipment is a solid investment, and soon may be as commonplace in the office as printers and water coolers. Make yours work full-time for your company.