Successful Ways to Unlock Local Social Media Strategies For Your Small Business

Using Foursquare for local business marketing

Social media presents today’s small business owner with a wealth of opportunities to find success in a major way. While many claim it’s all just too complicated, the reality is that most successful local social media strategies can be implemented at little to no out-of-pocket cost. You just need to know what works, what doesn’t … Read more…

How Local Business Can Use Foursquare

Using Foursquare for local business marketing

Companies are starting to use LBS (location-based services) as the new cutting edge marketing to attract a new crowd. The question is whether they’ll pay for the privilege. Or whether Foursquare, which has 400,000 users now voluntarily “checking in” at locations, and broadcasting that to their followers, will transcend its current “it” status among the … Read more…

Online Marketing Recommendation – David Meerman Scott

David Meerman ScottThe The New Rules of Marketing and PR by David Meerman Scott

I’d definitely recommend this and I bought it for a few other people too. Marketing and public relations is vastly different on the Web than in mainstream media. He says that the “old rules” of mainstream media (which he says do not work on the Web) are about “controlling a message” and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you.

The Web is different!

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