The B2B Online Marketing Process: Keywords For the Conversion Funnel

B2B Online Marketing

Online marketing and transactions have brought a new opportunity to marketing departments and planners, the ability to micromanage metrics. One of the difficulties that marketing managers have faced since the beginning of marketing time is answering the question “is what I’m investing in really making a difference?” That obfuscation of cause (or rather ad) and … Read more

Successful Ways to Unlock Local Social Media Strategies For Your Small Business

social_media_marketing

Social media presents today’s small business owner with a wealth of opportunities to find success in a major way. While many claim it’s all just too complicated, the reality is that most successful local social media strategies can be implemented at little to no out-of-pocket cost. You just need to know what works, what doesn’t … Read more